How to Launch a Successful Marketing Campaign; The Basics
Christmas has come and gone, and if you’re anything like me you’ve probably been listening to copious amounts of Christmas music and over indulging on food and drink! But let’s not look back, the New Year represents a new start and a clean slate – which is why many of us set New Year resolutions in an attempt to lose weight, kick bad habits or start new ones – so why shouldn’t this include your business? A marketing campaign is essential for any business looking to boost sales and build authority; but how do you go about launching a successful marketing campaign?
Tip One: Use Relevant Marketing Tools
Social media has been dubbed the new and must-have marketing tool for any business – but is this really the case? Realistically, social media doesn’t work for every business, and when a business spends time, money and resources on trying and failing to build a successfully social media campaign, they are spending money in the process which could be used on other marketing tools.
My top tip for any business contemplating social media is to first assess their target market and realistically assess whether or not they are going to benefit from it. How would you build a platform on social networking sites? What do you hope to gain from your social media campaign? These are all questions you need to sit and ask yourself, after all they could save money which could be spent elsewhere.
Tip Two: Build a Brand
The best way to increase new and repeat sales is to build a brand – whether you want to do this online or offline; but why is a brand so important? It builds trust with your consumer base which leads them to recognise and relate to the brand, which is essential in today’s competitive market place.
To do this successfully you need a good insight into your target market, delving deep into what makes them tick and what makes them want to purchase what it is you have to offer. This is the backbone of any successfully marketing campaign, and it’s surprising how many SME’s use the ‘try and see’ method.
My Top Tip: Understand your market base and you’ll soon learn what motivates them into making a purchase.
Tip Three: Establish Yourself As An Authority
To become an authority you need to illustrate your understanding of the industry you work in, showcase this to your customers and watch as your status as a leading figure in the industry grows. You might be wondering how you can achieve this, but it’s actually easier than you think – you just need to be extremely clever and willing to put the hard work in to see the rewards.
As a copywriter, I firmly believe that content is one of the best tools at your disposal when you want to build your authority within the industry, and why is this I hear you ask? Well, by posting relevant and informative articles on your website you will become a natural resource for others in your industry.
Secondly, you can begin to guest post and share your expertise. Today, you’ll find that businesses who decide to share their expertise quickly become recognised as experts, so don’t be scared to share what you know!
Tip Four: Effective Exposure
Building a brand and reaching out to your customers work hand in hand, and while your website is probably one of the most effective ways to expose your business, sometimes it’s easy to overlook the little things in the world of business marketing, like;
- Email Signature; put a link to your website, social networking sites and a clear phone number.
- Business Cards; make sure they include your website details and pass them around freely.
- Customer Service; talk, be approachable and they will recommend your services.
These are the backbone of any marketing campaign – so if you are refreshing your marketing campaign make sure it follows these all important tips. I hope you’ve all had a Merry Christmas and your New Year is a success.