Should You Advertise On Facebook?
If you haven’t already, perhaps it’s time to consider Facebook advertising especially as their advertising platform is showing plenty of signs that it is fast becoming Adwords biggest competitor. I’ve read a lot of blogs and spoke to people that work in the PPC arena at the moment and the general consensus is Facebook advertising is the real deal. When compared to Google Adwords such factors as less spend, higher click through rates, more conversions, higher conversion rates and cost per leads being a third of Adwords are regularly mentioned.
Now I’m not saying people should abandon Google Adwords, far from it, remember Google still provides more searches than Facebook and PPC with Google is still a very successful advertising platform. What I am saying though is that as it appears Facebook advertising is beginning to be able to keep pace with Adwords and you would be a brave marketer to ignore it.
Don’t just take my word for it though, the facts speak for themselves:
According to eMarketer.com:
- 42% of adults and 55% of youth want to engage with their favourite brands through social applications
- 86% of marketers expect to create social media assets before the end of the year
- Estimated $3.08 billion for social advertising, up 55% over last year, making social media ad spend 10.8% of the total spent online
Considering the above it’s not suprising that one eMarketer report projects that there will be a 678% increase in Facebook ad revenues worldwide from 2009-2012:
So what are the PPC benefits of Facebook:
- You can capture a target audience and market to them repeatedly
- You can likely generate local business leads during slow periods
- With Facebook’s demographic targeting, you can increase your CTR and lower your CPC
- With Facebook’s granular targeting options, it’s easy for a niche product or service to very narrowly target their ad audience
- Facebook receives more page views than Google, and Facebook ads usually receive more impressions.
Such data speaks for itself, so I have led you to water, are you going to drink? For more information on running PPC campaigns please feel free to contact Creare.