SEO How-To: Hiding your Backlink Profile
Normally, hiding your backlink isn’t something that you should really have the need to do – or want to do – but if you have competitors that relentlessly scour your backlinks month on month to pick up the best links on the back of your hard work.
If you find them compulsively cheating instead of doing their own research and utilising their own knowledge of the industry you both work in then you may find the need to give them a hard time. How? By hiding your little nuggets of gold in piles of dirt. Or, in English, hiding your great links in a list of lesser quality links.
Hiding backlinks isn’t something I tend to make a habit of… In fact, I can’t say I’ve ever built links to disguise others from lazy rivals but it does happen. In all honestly I try to build links in a variety of different areas of varying quality to ensure that my backlink profile remains as natural as possible and not ‘forced’ – if that’s the right word to use… probably not.
Online directories are a good place to start. You can get some really good quality directory links while others don’t offer much value at all and the SEO value isn’t always relative to price. A lot of directories offer a free review and are easy to complete. Many have long waiting lists so you can ensure that the links will go live over a period of months so will appear natural and can be used to build links to internals pages of your site as well as long-tail variations of your keywords to help things look natural.
Again, these are quick and easy and you can link to internal pages of your site to help push variations of your keywords to help with your SEO campaign while also muddying up your link profile.
Although links with the nofollow attribute will not help you in terms of SEO or ranking, they do get listed regularly by sites that list inbound links to a site, meaning that your competitors will have to sift through a load of links to get any real gold out of your hard work.
I can’t say that it’s massively important for anyone to go to these lengths, as it isn’t really what real SEO is about in my opinion, but if you do feel the need to hide or disguise your backlink profile it can help slow down your competition. At the same time you can sift through their backlink profile as well as some of your other competitors and other industry sites and grab the best from their worlds while covering your own tracks, helping you to speed ahead and win the race to the top of Google.