Top Tips: Better Internal Linking Ideas
Internal linking is a technique used to aid user navigation as well as search engine indexability. It goes a step further than the typical main navigation system and looks at interlinking key words or phrases within the content of the page, creating a more contextual navigation system.
For users this works well to easily navigate through the site. If the content mentions a particular product or category of products this can easily be linked to the relevant page within the content and the user is likely to click on the link if they are interested in taking a look at what you’re discussing.
After all, who wants to go trawling through a large ecommerce store to find a particular product you may have mentioned in a blog post. Not many.
For search engines it also helps with navigation but it does more than that. It also highlights key areas of your site to them. Generally, the more internal links a page has pointing to it the more emphasis it is given. It becomes obvious that you are keen to send people to that page and Google recognises this and it contributes towards a better ranking for this page because you consider it to be important.
On the same note internal linking allows you to flow authority through your site. A link on a highly authoritative page is a great link to have and you’d be missing out if you overlooked this. In a similar way to a page on your site from a highly authoritative site is powerful, you can gain similar results with internal linking and can built the authority of your internal page successfully this way.
Ways you can leverage internal linking:
- Link to important pages within your content
- Utilise your footer navigation
- Ensure your site maps are up to date and accurate
- Include links on higher authority pages to lesser pages
- Utilise the content of the home page
- Use a breadcrumb trail