How do I get my website to the top of Google?
Do small businesses even ask themselves this question? I don’t think they do and I reached this conclusion from the responses I get when meeting small business owners on a weekly basis. Even in today’s society many small businesses and one man bands have a remarkably low understanding of the importance of the internet and digital marketing. So today I
am going to go over some key points as to why your business needs a website, how digital marketing can drive traffic and sales, and finally the basics of how we do it.
So you are a small business and provide plumbing services in Rugby, this is great as our head office is also in Rugby so if I ever need a plumber I shall give you a call. This is a prime example of how getting new business previously worked; new business from referrals of your contacts is good and is still obviously used today. However more and more people are using the internet to find the service they are looking for through search engines such as Google, Bing and Yahoo. The majority of these searchers are Googlers, who form on average 81.8% of searchers in total.
Around 300 million people use Google every day to which Google displays website results from searches performed. If you are a small plumber in Rugby and you don’t have a website then you are missing the boat by a long way right from the start. It is here where you need to make your first vital steps to entering the digital world and GET A WEBSITE. Make sure it is well designed and structured to produce quality leads and enquiries, I happen to know of a good company so I shall give you their website address later.
So now you have your fantastic new website built by Creare and you are going to tell everyone about it. You have it printed onto your business card, good start but what if I have never met you before? Ahhh problem so I will use Google to find you and the fantastic plumbing service you provide. I do this and I cannot find your company because there are other plumbers in Rugby that have had a website for longer and Google likes this so puts them onto the first page of Google.
So here comes the question, How do I get to the top of Google?
You need to carry out digital marketing and here at Creare we can do that for you. Included in this service is a key form of marketing which is SEO also known as search engine optimisation. We will discuss your business needs with you and then produce a bespoke campaign to fit your business. This is now where the magic happens and Boom your business is Page 1 Position 1 in Google for Plumbers in Rugby and Central Heating Rugby and Emergency Plumber Rugby. We then call you to tell you the good news but you’re too busy to answer the phone to us because you’re buying your new Range Rover Sport.
I hope you have enjoyed reading this post and it gives you a better understanding of the need for digital marketing. To arrange a free consultation for your business to discuss how we can help please call our sales team.