Is Google FINALLY putting its foot down? – Payday Loan Algorithm.
So today on Twitter Matt Cutts announced: “We just started a new ranking update for some spammy queries” – excellent news. This update seems to be targeting link building and more extreme spam tactics
— Matt Cutts (@mattcutts) June 11, 2013
Personally, I’m extremely happy that Google is targeting these payday loan companies, because even though there are a few legitimate companies out there, there are definitely some pretty questionable ethics surrounding that industry.
It was highlighted not too long ago in May, when Matt Cutts warned that spammy sites such as those offering payday loans would be targeted. As he explained, “We get a lot of great feedback from outside of Google, so, for example, there were some people complaining about searches like ‘payday loans’ on Google.co.uk,” he said. “So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work, but I’m kind of excited that we’re going from having just general queries be a little more clean to going to some of these areas that have traditionally been a little more spammy, including for example, some more pornographic queries, and some of these changes might have a little bit more of an impact on those kinds of areas that are a little more contested by various spammers and that sort of thing.””
This update is being unofficially named the “payday loan algorithm” and is due to be rolled out in the next two months.
So how is Google going to detect this kind of website?
1. Site and Domain Age
- We’ve all heard of the legitimate “Big Dogs” in the world of payday loans, and it’s commonly the more recently registered sites that are causing the issue.
2. Link Velocity
- How quickly are these sites gaining links?
3. Anchor Text and Over Optimisation
- Google has already explained that this is one of the main things they are addressing, because let’s be honest – how can a site gain hundreds of links with the same anchor text in a really short period of time, and not be spammy?
- Many of these spammy domains feature content and meta descriptions which are written in broken English.
And finally, here are a few things that Matt Cutts has explained that Google are working on;
1. Paid links are definitely frowned upon, and are going to be heavily targeted in the next few months.
2. Detecting hacked sites – They are aiming to communicate better to webmasters and to add a feature on Web Master Tools to point this webmaster in the right direction for help.
3. Content, Content, Content! Most of us know it – but it’s so important. Matt Cutts explains “As long as you’re working hard for the users, we’re working hard to show your high quality content to users”.
4. Help Regular Web Masters – Google is working on detecting higher authority sites such as Medical and Travel websites which may be more appropriate for the users.
To watch Matt Cutts’ video from May click here
Thank you for reading – and if you have any feedback, please feel free to comment below!