Top Ten Paid & Free SEO Tools
If you are new to the somewhat scary world of SEO, there are a few tools you need to stash into your pristine tool belt in order to successfully fend of the competitors and keep your website performing. There are lots of different tools available, and whether you are a complete novice or a seasoned expert it’s great to have a few tricks up your sleeve.
Tools to Check the Onsite Health of Your Website
Onsite SEO is playing a huge role in SEO which is why it’s essential that you use the following tools to help keep your website healthy.
This tool provides an insight into the overall health of the website by listing alerts for your managed website. This is the first place to look if you have noticed a sudden drop in your organic searches.
For an accurate insight into what search engines find when they crawl through your website, the best idea is to perform your own search of your website. Screaming Frog is capable of identifying server errors, duplicate meta descriptions and broken links. It’s a handy tool to have.
This tool is great for identifying how to improve the pages on your website. The tool brings up a list of everything the search engine spiders see when they crawl through the page. By comparing what a spider sees when it goes through the webpage to what is actually on the webpage, you can make the needed changes to ensure that the page in question gets the recognition it deserves for the information/content which is on there.
Top Keyword Research Tools
Before you commence with any SEO campaign it’s essential that you perform some keyword research to make sure that you choose the right keywords for your website. Below are a few useful tools;
This tool gives you an insight into the global and local search volume for each key phrase and the competitiveness of that phrase. Therefore it’s a good idea to do your research before starting any SEO campaign to ensure that it will be a success.
A great way to perform some sneaky research into what your competitors are doing, and this is exactly what this useful tool allows you to do. It gives you an accurate insight into how your competitors have optimised their site – and as we all know, competitor research is a must for any SEO campaign!
If you are struggling to find competitors or you would like to widen your circle then this tool is fantastic. It effectively gives you a list of ‘similar’ sites, it also lists the sites which people visited after going on yours and it will give you a heat map of your website and your competitors.
This tool boasts a fantastic keyword research tool. It will list the top 10 PPC competitors alongside a graph which details the advertising trends for that specific keyword. For this reason it is typically used for PPC campaigns however it’s also really useful for organic SEO campaigns.
Link Research/Finder Tools
Below is an exciting list of useful tools which will help you research and find useful links to boost the organise performance of your website.
If you think your website is being penalised for some suspicious links, then this tool from Link Research Tools will help you identify these unhealthy links. It will categorise your links into healthy, suspicious and toxic – giving you a clear insight into the links you need to get rid of!
Once you’ve chosen your keywords you need to research your competitors, and this is the perfect tool to do just that. CognitiveSEO provides useful information on deep link ratios, dofollow and nofollow links, website categories, link trustworthiness and all in a visual format. Plus it is also a management tool which lets you monitor the individual performance of your backlinks.
This tool effectively goes out and finds local search opportunities, based on the keywords and areas associated with your website. Not only that, but it will also tell you the domain URL, the type of website it is, the page rank, domain authority and the date the site was established; either way it’s a great way to find new link building opportunities.
Hopefully these tools will help you when it comes to building a successful SEO campaign, but if you find yourself struggling – you know where we are!