One Night in Venice – SEO Video
Hi and welcome to this weeks SEO video blog, last week we touched on the 40 algorithm updates to Google which has since been named the ‘Venice update’.
We are going to focus this week on one particular element which has had a big impact on our clients and their organic campaigns. Google’s ability to provide localised search results.
We are going to look at a particular example and hopefully in the coming weeks, revisit the example with some facts and figures.
So.. to start with lets look at the organic results for the keyword ‘air conditioning’ nationally with our location set to UK. From this result we can see a Creare client ‘Oakland Air’ in position 5, but no other Creare clients.
Okay great so lets now keep our location set to UK and query a local search, this time ‘air conditioning Derby’. In this result we can see 3 Creare clients ‘Lake Ref’, ‘Intercool Systems’ and ‘Oakland Air – Derby Landing Page’.
So here comes the good stuff, lets go back to the results page and change the location on the left hand side to ‘Derby’ and complete a national search for ‘air conditioning’.
From here you can see that Google based on our set location is now serving ‘localised’ results. As all 3 of our Creare clients are on page 1 nationally in this location.
This is great news for localised SEO campaigns as we should see an increase in traffic for national phrases related to the clients industry. However it may effect the amount of clicks you receive for your national campaign as most Google users will have their location automatically set, returning a different set of national results based on location.
It’s early days but the first question we have is ‘are localised search results better in all cases? or is it dependent on the type of query’. We would love to know your thoughts on this, so please ad any question or comments on the supporting blog post.
Thanks for watching.