Panda Algorithm Update – Jan 2013
Hello and welcome to this weeks Creare SEO video blog. This week I’m joined by recently engaged Ashley Mason – congratulations Ashley!
Following on from last weeks video ‘How to Identify Which Algorithm Update Has Affected You’, today we’re going to delve a little further into penalty analysis – or more specifically analysis of sites affected by Google’s Panda update.
There are two main updates that are most likely to have negatively affected your website – Panda and Penguin. Given the fact that Google recently rolled out it’s 24th Panda update, today we are going to focus on diagnosing issues relevant to this update.
So, using the tips outlined in last weeks video you’ve diagnosed your penalty as coinciding with a Panda update. But what aspect of your onsite profile has contributed to this? It is only when you understand this that you can go about fixing it. Initially, you need to look for any duplicate content that is on your site.
Check for any other websites that might be using the same content. We advise you to use tools such as Copyscape or DMCA to automatically check this for you. If you find another website has duplicated your own content then you should contact them to remove it as soon as possible.
However, if you find your site has copied content from another site, then employ the skills of a content writer immediately! Unique content is essential for any website hoping to rank well in the search engines. Next you need to check if there is any content that is duplicated across your own site.
Do you have blocks of content that are used across many pages? Do you have an ecommerce store that produces dynamic URL’s? If so we advise you to look into ways to tackle this, such as utilising the rel=canonical tag.
If you’ve discovered no issues with content duplication, either onsite or offsite, then have a look at the optimisation you’ve employed on your website. Is your content thin and keyword rich? If so then you’ll need to rectify this to bring down keyword density and write content that customers would want to read.
Next, make sure your internal linking and onsite SEO isn’t too heavy or over-optimised. Are your keywords optimised on the most relevant page? We advise a silo architecture when deciding keyword landing pages, where longtail keywords are optimised on layers below category pages.
Hopefully using the advice above you’ve found where your problem lies. The silver lining to being penalised from a Panda update is that you have full control over rectifying the issues.
Next week we’ll delve further into Penguin update penalty analysis, where recovery can be a little bit more tricky! See you then.