Tips On Creating Engaging Content For Social Media – Video
In order to have a successful social media campaign, it is essential that the content you put online via your social channels is engaging.
When you begin your social media efforts It is vitally important to decide what your tone of voice is going to be. You need to strike a balance between your current company tone of voice, and one that will be attractive to your target market.
To be engaging you need to think of yourself as like a friend to your followers. You need to listen, be engaging & to offer help when it’s needed.
The mistake a lot of company’s make on their social pages is that they talk about themselves repeatedly. For example they’ll bombard you with sales and offers.
Just like a friend that talks about themselves all the time, this isn’t going to evoke conversation between you and others. This, in turn, can effect your brand promotion and return on investment.
There are a variety of techniques used to create engaging content, and here are a few tips;
1) Ask questions – This is a simple technique but highly effective. If you want your followers to engage with you, then ask them! For example, ‘What have you been upto this weekend?’ or ‘Thumbs up if you’re happy it’s Friday’
2) Create fun posts – Once you learn what demographic your average follower falls into, you can find out what topics they are interested in. You can then use this to create posts. Remember this does not have to be company or industry specific.
3) Run competitions – One great way to involve people is to run a competition. With incentives people are much more likely to get engaged with you online.
It is also important to post at the right time. Using tools like Crowdbooster, you can find out when your followers are most online and most likely to see your posts. People can’t engage if they can’t see your posts.
Remember though that you still can post advertising messages or achievements via your social media, but to do it sparingly.
Work on creating an engaged audience first, and then they will be more receptive to any promotion of your services & products.
This in turn will lead to an increased ROI especially on platforms like Magento, where this can be easily measured.