Get Up, Get Dressed & Get Creative with Your Content
Wipe the sleep from your eyes, throw the alarm across the room and get your creative trousers on – because being a writer is so much more than technical writing ability. The written word can take many formats – and whether you choose the obligatory article, an endless list of information, how-to articles, guest blogs, brochures and leaflets – creativity is the essence (an overpowering aura) of a professional writer and it’s what sets us apart from the Joe Blogs; but why the hell is it so important?
The Importance of Creativity in a Writer
Often perceived as odd, socially awkward and somewhat ‘weird’ a writer can look at the norm and twist it into something incredible and awesome. While the content written may not whisk
you off your feet and take you on a trip around the world in a complementary superhero cape, it should
engage the reader.
The purpose of creative writing is to connect with the reader, build a relationship and draw the unwitting reader into the dark depths of the eagerly awaiting content, ensuring they read the whole thing; but how do you do this?
Tip One: Personality
There are many ways you can give your content that creative edge – and personality is undoubtedly one of them. Forget being cold and predictable and add some spice into your writing – tone, style, it’s all important and if you’re clever enough you can develop a tone for you, your brand, your business, whatever you happen to be writing for.
Tip Two: Engage
This can be difficult and having a good understanding of your target audience is key; and one of my favourite techniques is asking questions. As a writer, you shouldn’t expect a reply – that would be stupid, but don’t let it put you off.
There is a fine art to asking a question – and trying to start-up a conversation mid article (aside from bordering on the weird) is only going to confuse your reader – so don’t attempt any of the following;
• How are you today?
• Got any plans for lunch?
• Had you hair cut?
Save those kind of questions for your emails.
Tip Three: Define Your Content
Creativity can be defined in many terms, but in essence it’s the ability to take on any tone, style and persona you so choose – and to a good technical ability. The best way to achieve this is to identify your content by asking yourself the following questions;
- Who is the article written for?
- What will the reader hope to gain from reading the content?
- Is it promotional, helpful or informative?
- What tone and style would complement the content of the article and appeal to the target audience?
These are the core principals of writing, and if you want to be a budding writer typing furiously at the keyboard in a bid to create a masterpiece you’ll need to consider these before starting up the computer. Good luck!