Saving Time and Effort with the Google Webmaster Tools Update
At this year’s PubCon conference, there were some hints from Google’s Matt Cutts that there was to be added emphasis on hacked site detection but we weren’t expecting it this soon. Last week (commencing 28th October), the update to Webmaster Tools went live which highlights any security issues within a site and gives details about the problems. The extra details and improved features are sure to save both time and effort, making the lives of SEO’s that little bit easier.
We all know that Webmaster Tools is an essential part of monitoring an SEO campaign and can give you some great stats to feedback to clients. But of course Google never want to make it too easy for us when it comes to penalties and other issues that sites are dealing with. This time however, they have decided to be kind and have added extra detail so we can get to the bottom of the issue in no time at all.
The specific “Security Issues” tab will tell you if there are any problems that need to be addressed. Hopefully you will only ever see this page when you log in…
However, if you are having an unlucky day there may be a number of problems that may flag up such as this…
If the site may have been hacked with either malware or spam this will be recognised and will include URLs to direct you to the problem. Problem code snippets will also be available for you see if these are part of the issue. Another helpful piece of information will be the date on which this issue was last detected. If you are then making changes to rectify this, you will be able to tell if it has been fixed.
Any security issues will be covered in enough detail to accurately be able to find the source and provide guidance on what areas need to be addressed. This will not only cut down on the time taken to find the cause of problems, but also the time in which it takes to fix them. Everyone is a winner!
One final feature that we really love is the review request button. After you feel you have resolved the security issues, you can simply request a review at the bottom of the page.
So although it can sometimes feel that Google is making our jobs harder with each algorithm update, this time they really have done us a favour!