Text Overview: How To Write For Your Website And SEO Online Marketing Campaign
Writing To Make A Sale
There is often such a buzz about the latest techniques that SEO optimisers can use to catapult their websites to the top spots in Google that many of us forget about the basics. So rather than rushing in to the next big trend, how about taking a break and analysing the simpler aspects of your website or campaign?
The primary reason why a business would choose to employ an SEO company would be to ensure that their site appears on page one, position one of the major search engines for their key phrases. Featuring in this position is incredibly important as this is where internet users and potential clients are most likely to click.
So, if the purpose of SEO is to ensure that a business can be found easily, eventually leading to a sale, shouldn’t optimisers be looking at the simpler aspects that help towards this too, like web copy?
These following tips should always be present in web copy, articles and press releases but they can be so easily forgotten when too busy focussing upon the latest technology.
Writing for your audience – web copy should always be written for the target consumer, if an internet user lands on a website and does not like what he/she is presented with they are just a mouse click away from leaving.
Think about the product or service that you are offering and imagine who would buy it. Think about the way that this person would talk, is it casual or formal?
From here you can begin to think about the language that you should use in your web copy and the style in which it should be written. After all, if you would sell your product to your customer in a casual manner face to face, there is little point in using fancy language to draw him/her in through the website.
Write clearly – one of the main reasons why people use the internet to shop is because it is so much quicker than driving to the local high street and searching through multiple shops. Therefore, it is essential that online shops enable the customer to find what they are looking for and get to the checkout within a few clicks.
Writing clear, short sentences that get to the point quickly will enable internet users to navigate around a website easily, disseminate information about products and services, enabling them to make the final decision, to buy or not to buy?
Placement – articles and press releases are just two of the techniques used by SEO optimisers to generate back links to a website. They are a perfect way to direct customers to the website where they can view the products and services on offer. Just like the rankings in the search engines, it is important that articles and press releases are submitted to places where internet users can access them easily.
When searching for a press release distribution website, always look to see whether it is indexed by Google News. This is where all of the news-based articles and press releases are collated, and a popular source used by internet users to view current affairs on a particular topic.
When searching for article submission sites, we recommend looking for websites with a high page rank. This means that the website is regarded as an authority in the eyes of Google. Submitting to sites with a high page rank could result in backward links being worth more, thus improving your SEO campaign.
Following these tips could not only benefit the consumer, but also the business. There is little point in spending hundreds or even thousands of pounds on SEO if the website itself inhibits the sale. Feel free to offer your own tips for improving your web copy.